Ethics in Research The Tuskegee Syphilis Experiment Essay Example

Ethics in Research The Tuskegee Syphilis Experiment Essay The field of medical specialty has experienced rapid growing with in the few 150 to 200 old ages. and over the old ages we have learn that many of these scientific developments were made at the disbursal of irregular processs and research carried out with small to no concern on the unethical facets of the research. as medical scientific discipline progress the research workers place small or no attempt towards informing topics about the nature of experiments. Tuskegee syphilis experiments in Alabama was on particularly an ill-famed experiment. from 1932 to 1972’ the U. S. Public Health Services ( PHS ) conducted an experiment on 400 African American males in the late phases of pox these work forces. for the most portion nonreader sharecrop farmers from one of the poorest counties in Alabama. were told what disease they were enduring from or of its earnestness. informed that they were being treated for Bad Blood their Doctors had no purpose of bring arounding them for pox at all. The information for the experiment was to be collected for necropsies of the work forces. and they were therefore intentionally left to devolve under the depredations of third poxs which can include tumours. bosom disease. palsy. sightlessness. insanity and decease. this is the most unethical. immoral and genocidal act carried out and funded my U. S. Public Health Services. Coercion or purchase was the chief tactic the PHS research workers use to enroll their trial topics. whom was hapless uneducated sharecrop farmers that luck the resources needed to seek out side aid. by misleading the participants about the truth of their unwellness ( pox ) . but non the less this was a agency for the PHS to transport out their concealed docket. to do them aware that they do hold an unwellness and The U. S. Public Health Services was at that place to assist handle them of their so call bad blood pandemic. this act of coercion provided the PHS the purchase they need to enroll necessary research topics. We will write a custom essay sample on Ethics in Research The Tuskegee Syphilis Experiment specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Ethics in Research The Tuskegee Syphilis Experiment specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Ethics in Research The Tuskegee Syphilis Experiment specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Because of this the consent acquired by the research workers from the research subjects was invalid because the information provided by the research workers was topics was invalid. this misdemeanor of inform consent stemmed further. the research workers did non explicate the anticipation and badness of the research. the research workers intentionally did non inform the topics that they have the right to worsen to take part and to retreat from the research once it has begun. The spider web of prevarications and misrepresentation planed and carried out by The U. S. Public Health Services research workers had no programs of bring arounding the syphilis pandemic. the misrepresentation in this research is the chief implicit in ground why this research survey is unethical in nature. instead than the existent misrepresentation itself. the deliberate usage of misrepresentation in this research resulted in the deceases of a 100 African Americans research topics. these deceases was really apart of the research it self. ’The survey actively kept the work forces off from intervention. even after penicillin became widely used for the intervention of pox in 1950s. In February of 1969. the PHS decided to go on the survey and to go on to deny the work forces antibiotic intervention even though penicillin had become established as the criterion intervention for pox. because it assumed that the disease was far excessively advanced for it to be treated. Associated Press newsman Jean Heller broke the narrative on July 25. 1972 on the front-page of the New York Times and the survey stopped at once After the research had ended the lone 74 participants of 400 septic topics had still been a unrecorded after the survey got exposited. In August 1972. an ad hoc commission found the survey to hold been ethically unjustified and argued that penicillin should hold been given to the work forces upon its find. 40 old ages after the experiment had ended the trial topics was non Adequate debriefed on the true nature of the survey and the long-run effects of the of the pox on their organic structures. married woman and childs. After the imperativeness release of the Tuskegee pox experiment the trial topics was provided with small to no confidentiality from the imperativeness or PHS after the findings of the research was publish. The experiment diverseness was limited to African Americans males. who were the carry of the pox. Mentions William J. Clinton. Remarks. in Tuskegee’s Truths: Rethinking the Tuskegee Syphilis Study. erectile dysfunction. Susan M. Reverby ( Chapel Hill: University of North Carolina Press. 2000 ) . 574-577. Thomas G. Benedek and Jonathan Erlen. The Scientific Environment of the Tuskegee Study of Syphilis. 1920-1960. Positions in Biology and Medicine 43 no. 1 ( 1999 ) . 1-30. Ad Hoc Tuskegee Syphilis Panel. Selections from the Final Report. in Tuskegee’s Truths: Rethinking the Tuskegee Syphilis Study. erectile dysfunction. Susan M. Reverby ( Chapel Hill: University of North Carolina Press. 2000 ) . 166. Jean Heller. Syphilis Victims in the U. S. Went Untreated for 40 old ages. in Tuskegee’s Truths: Rethinking the Tuskegee Syphilis Study. erectile dysfunction. Susan M. Reverby ( Chapel Hill: University of North Carolina Press. 2000 ) . 116-117. anessa N. Gamble and Deborah Stone. U. S. Policy on Health Unfairnesss: the Interplay of Politics and Research. Journal of Health Politics. Policy and Law 31. ( 2006 ) : 93-126. Ruth R. Faden. Susan E. Lederer. J. E. Lederer. and Juan D. Moreno. U. S. Medical Researchers. the Nuremberg Doctors Trial. and the Nuremberg Code. Journal of the American Medical Association. 276 no. 20 ( 1996 ) : 1668. Martin S. Pernick. The patient’s function in medical determination devising: a societal history of informed consent in medical therapy. in Making Health Care Decisions: A Report on the Ethical and Legal Implications of Informed Consent in the Patient-Practitioner Relationship. President’s Commission for Study of Ethical Problems in Medicine and Biomedical and Behavioral Research. 3 1-25.

The Cattle essays

The Cattle essays The cattle are domesticated herbivorous mammals that constitute the genus Bos, of the family Bovidae. The cattle are of great importance to humans because of the milk, meat, leather, gelatin, glue, hides and other items of trading they produce. Cattle today are divided into two species: B. indicus, which originated in India and is characterized by a hump at the withers, and B. taurus, which originated in Europe and includes most recent breeds of dairy and beef cattle. The common characteristics of cattle can be provided through classification. They belong to the order Artiodactyla (even-toed, hoofed mammals) and the suborder Ruminantia (decreased number of teeth, with the upper incisors missing and a four-compartmented stomachs). Like others of the family Bovidae, they have paired, hollow, unbranched horns that do not shed. Other Bovidae that are so closely related to true cattle that they can still interbreed include the anoa, bison, gaur, Indian and African buffalo, and yak. The wild cattle, B. primigenius, of Europe were first domesticated in southeastern Europe about 8500 years ago, which European cattle descended from. The zebu, or Brahman, cattle, B. indicus, were domesticated in southern Asia about the same time. Early records show that cattle were used for sacrifice, draft, milk, meat, and sport. Modern breeds of cattle were formed during the mid-1800s, and most modern breeds were formed in the latter half of that century. The definition of a breed is used to indicate animals that posses distinctive identity in color, size, conformation, and function. Cattle with similar characteristics, however, were present in these areas even before the idea of breeds became dominant. Today about 274 important recognized breeds exist, and new breeds continue to evolve (Encyclopedia Britannica). The male cattle is first a bull calf and if left intact becomes a bull. If the bull is fixed he becomes a steer and in about...

How the spaniards (conquistadors) destroyed the economic structure of Essay

How the spaniards (conquistadors) destroyed the economic structure of the Incan Empire - Essay Example were doing these people a favor, they have led to the long term destruction of what is now Latin America, due to the overwhelming poverty and elitism that dominates the continent. Through this conquest, the conquistadors destroyed the economic structure of the Incan Empire and of the region altogether. The Incas were a civilization in what is now South America that had a history of being led strongly, which included its economic structures, even though â€Å"The Inca Empire was actually quite short-lived, lasting only about 100 years, from ca.1438AD, when the Inca ruler Pachacuti and his army began conquering the neighbors of the Inca heartland of Cuzco, until the coming of the Spaniards in 1532† (Ogburn 1997). The Incas were led, during their best periods, by Huayna Capac. After Capac and his heir apparent both died of smallpox, however, a war broke out in order to decide who would take over the civilization and become its new leader. At the center of this conflict were Huascar and Atahualpa, who were brothers and were also the sons of Huayna Capac. Huascar became the emperor of the civilization, although there is no evidence to suggest that he was meant to assume this power when his father died. Huascar was a madman, who came close to murdering his mother and his sister, but he was still very popular amongst most of the population that he governed over in the southern part of the region. Atahualpa, on the other hand, took over the northern part of the region during this time period. These two brothers were able to live in peace for a few years, but problems eventually broke out, which caused a war between the two sides. Consequently, over 100,000 people were killed during this war, which shows the savage demeanor of this society. Atahualpa’s side eventually won the war, but he soon started to go insane as well. He treated members of the losing side very horribly and even killed Huascar’s children right in front of him. While Atahualpa now had full control of

Michael Porter's 5 Forces for Target Research Paper - 1

Michael Porter's 5 Forces for Target - Research Paper Example New entrants are firms that have just entered into a market or will do so in the near future (Barney and Hesterly). Because Target just operates within one market, the United States, it is susceptible to new entrants trying to take away some of Target’s market share. Another reason is due to a reducttion in the barriers to entry, e.g. international trade. It is becoming easier and easier for foreign competitors to enter markets because of liberalization of trade. The UK-based company Tesco is perhaps the biggest threat to the American discount deparment store market. Supplies assist firms by contributing raw materials and labor, among other things, to the process of finishing a product (Barney and Hesterly). The bargaining power of suppliers in the discount department store industry is relatively strong because of the wide number of competitors in the market. If suppliers do not like their current relationship with a discount department store, then they can take their business somewhere else. Another reason that suppliers have greater bargaining power is through the increase in online stores. Now, consumers can choose to purchase a product directly from the supplier rather than through the retailer. Buyers are a key component of Target’s marketing schemes because they have the ability to stay with the company or leave if they feel prices are too high (Barney and Hesterly). Because of the wide range of stores in the industry, customers do not feel loyal to one particular brand and can switch their loyalties if another brand offers a product of the same quality for less. As a result, firms are always competing to lower their prices, and this can only be good for the customer because it strengthens their position. Substitute products fulfill customer needs by do so by offering something extra (Barney and Hesterly). In the discount department store industry, the threat of substitutes is

What are your top 5 strengths Describe the results from this exercise Essay

What are your top 5 strengths Describe the results from this exercise. Was this exercise beneficial to you Why, or why not Remember to cite any sources used, including the textbook - Essay Example In the world, there is no law of fairness. Considering self control, this is the ability to do things without force from other parties (Nancy, 2010, p.23). The ability to have self control comes when one has the freedom to make choices thus, the right decision, lies with the person. In the exercise, the level of self control was high because I did not need anyone so as to do the right thing. Integrity, this the personal aspect where a personal has honesty in the things that one does. In the exercise, the level of integrity was rather wanting because honesty is a self driven aspect that only the individual can put to themselves. Considering humor, this is the ability to enjoy the fun from another person, where the person likes what the other person is trying to point out. In the exercise, the level of humor was high (Nancy, 2010, p. 34). The exercise was of no benefit because there was little emphasize on the strengths that an individual has. The exercise was not elaborate thus the strengths remain the same after the exercise. The exercise would be successful if there were activities to increase the strengths in a person in consideration (Nancy, 2010,

Business analysis and overview of titan watches

Business analysis and overview of titan watches Titan is one of the largest watch producer in India and sixth largest in the world. Titan manufactures over 7 million watches per annum and have 65 million customer. In 1984 titan was established as a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation. Manufacturing in a state- of -the art at Hosur, Tamil Nadu the company brought the large change in Indian market, by offering quartz technology with international styling. By understanding the different segments in the market, the company launched its second brand Sonata watch, as value brand for those who like styled watches with affordable prices. In last two decade the company has build an very good impression in watch business to become Indias largest manufacturer and world largest sixth manufacturer of watches. This was mainly because good formidable distribution network. Being one of largest retail chain of exclusive retail showroom for watches called The world of Titan spread over 100 towns. Titan have branches over 30 countries, its also have multi brand outlets named Time Zone, service centres and dealer outlets. The company has watch plant at Dehradun (UP) and Baddi (Himachal Pradesh) and electronic circuit boards in Goa. The promoters held majority stake of the company, with Tidco having 28% of the shares and Tata Group companies owing 25% of the shares and the public sharing holding around 28% in the company. The rest stake is held by the foreign institution, non resident Indian, mutual fund and other institution. It also acquires a license for global brands such as Tommy Hilfiger and Hugo Boss, while. It has also in its portfolio its first Swiss Made watch brand Xylys. In 1995 the company capitalize to brand Tanishq as diversified into jewellery in fragmented market operating no brand in urban city. Also in 2005 the company launched its second Jewellery brand, GoldPlus, as using its opportunity for capitalizing in small town and rural India. Its also diversified into fashion Eyewear by launching Fastrack Eye Gear sunglasses as well as prescription eyewear. Investigation and analysis Under the help of moderate implementation and control, it is evident that product development strategies fit for Titan and bring maximized profit to it. Core Competency Each purchases are delivered with Quality is Titans core competency and this for the lower segment watches like maxima and HMT. Whenever any people buy Titan watches they know its a piece of quality and is backed by a Tatas. Titans innovations in the area of style, uniqueness, technology and they have a market from steel to gold to diamonds. Titan Edge is an only creation in the world, owned by Titan. Situation Analysis: Environmental Analysis: Environmental analysis helps Titan to understand what is happening both inside and Outside the company and to increase the probability that the strategies will appropriately Reflects its organizational environment, PEST analysis for Titan consists of following Factors: Political: It has a stable Government Tinges of liberalization Foreign brands had started entering the Indian market with government permission. Economic: Current economic downturn The purchasing power of consumers has decreased due to credit crunch and recession and they may also spend less on luxury items. E-commerce is becoming prevalent Protected Economy Social: There is been a lot changes in lifestyle Indians Patronizing the Foreign brand. Increasing aspirations Grey Market Good Quality/foreign brands bought to India (http://www.scribd.com/doc/37204122/Swatch-Mkting-Plan) Technological: Having a better technological practices Quartz watches was the future Technological products were having better preference Watches were traditional mechanical (http://www.scribd.com/doc/37204122/Swatch-Mkting-Plan) Competitive Analysis: Competitive analysis is a vital part of a marketing plan. Its purpose is to determine the strength and weaknesses of the competitors within the market. Porters Five Forces analysis for Titan can be interpreted as follows: New Entrants: Strong brand recognition and customer loyalty, Titan is a popular brand among customers substitution. Many brands provide with range of similar styles Threat from counter felt products Buyer Power: Buyer power is high in this industry simply due to the presence of so many competitors selling the same products. It is only differentiated in price and consumer loyalty Overall Intensity of Rivalry: Intense competition within in a very crowded market (http://www.scribd.com/doc/37204122/Swatch-Mkting-Plan) SWOT ANALYSIS: Swot analysis is the overall evaluation of a companys strengths, weakness, opportunities and threats and is a way to monitoring the external and internal marketing environment (Kotler, 2009, p.89). Strengths: Strong brand and customer loyalty Repositioning into in the fashion market. A wide range of products with different designs across all price points Production and training facility is flexible enough to adapt new technologies. Industrial relations is good. Till date company did not encounter any kind of labour or industrial relations problem which can put company into jeopardy. Watch industry is growing industry which faster rate As the population is rising, the watch market is also expanding Customers are not very price sensitive as far as quality watch is concerned Weakness: There is not much advertising done by watch industry No innovation in products There are few number of exclusive showrooms that reduces the consumers accessibility to the product Low asset turnover ratio Weak employee productively No emphasis on RD and designs It lacks team spirits and awareness which can result in low utilization of human and machine capacities. Opportunities: There is more need of fashionable luxury watch and fine luxury watch brands that can be targeted in UK, as customers are more like trendsetter and fashionable. UK especially London is a metropolitan city which makes it more attractive for the new company. Youth are more brand conscious than their predecessors. That leads to the expansion of the market for branded watches. E-commerce offers trading opportunities The credit crunch can force customers to buy low priced items over luxury items Threats: There are many foreign players entering in the race Too many players will dilute the market and the profit margin. Mobile phones acting as substitutes of the watches. Counterfeit products Intense competition between different companies within a crowded market Current economic recession and policy of price fixing decrease the sales (http://www.scribd.com/doc/40142805/Marketing-Strategy-of-Titan-Watches1) The Indian watch industry began in the year 1961 with the commissioning of the watch division of Titan. The first watch model manufactured by HMT was the Janata model in the year 1962. HMT was the leader in the watch market till the Tatas formed Titan watches in association with Tamil Nadu Industrial Development Corporation in the year 1987. They took a major strategy decision, which later changed the face of the Indian watch market to manufacture only quartz watches. Liberalisation in 1992 and removal of quantitative restrictions due to WTO has opened the doors for many the Indian market viz. Tissot, Swatch, Omega, Rado, TAGHeuer. The import duties on watches are falling which makes the Indian market look attractive for the global majors like Casio, Swatch and Citizen. Recommendations: MARKETING OBJECTIVES: Titans wants to become the creative and innovative leading brand in global market and establish a strong brand image in the mind of consumers and its financial objectives includes its profit to increase by 10% annually, sales to increase by 21.7% over the next 2 years. Strategic Options and Strategic Choice: According to the SWOT analysis above, it is evident the Titan has a steady presence in the fashion market with strong brand image and customer loyalty. In order to maintain and take advantages of such strengths, Titan should adopt the market penetration strategy which means to sell existing products into existing markets with the objectives of securing the dominance of current market and increasing market share from current products. (kotler, 2009, p.85). Comparing with the cost- leadership strategy and the product development strategy, the former calls for price cutting when selling products It not only reduces companys sales profit, but also affects its brand image. The latter strategy requires company to develop a new product, which may cost so much money and time to do the market research and product test. Therefore, Market penetration strategy is considered as the core strategy for TITAN. According to my suggestions titan should use Ansoffs product/market matrix in order to be creative and innovative brand in global market. As Ansoff growth matrix is a tool which helps businesses to decide their product and market growth strategy. Ansoffs product/market growth gives an idea to businesses growing depends on whether it markets new or existing products in new or existing markets. http://tutor2u.net/business/images/Ansoff%20Matrix%20w500.gif Daigram2: http://tutor2u.net/business/strategy/ansoff_matrix.htm The above diagram illustrates the way ansoffs product/market matrix works. Once Titan knows where they should put the new product in the existing market they also need have a proper STP (Segmentation, Targeting, and Positioning) at the time of launching a product. Segmentation and Targeting: As Kotler, Philip (2009, p.247) defined that segmentation is to divide a market in to distinct groups of buyers with different needs, characteristics of behaviour, who might require separate products. The profile for the Titans ideal customers consists of following factors: Demographic: Gender: Male and Female, in 2007, 11.1% of women bought watches for self, while 9.3% went to men, 5.3% of women bought watches for someone else, while 3.4% went to men. (http://www.scribd.com/doc/24305562/Titan-STP) Age: In terms of amount of people who purchased watches during 2007, 15-19 accounted for 23.4%, 20-24 accounted for 18.1% and 25 34 accounted to 16.9% Lifestyle: Consumers in UK are more inclined towards the trendy styles which represent their uniqueness and taste and personality. FasTrack, Raga, Sonata, Xylys, Nebula and Flip are sub-brands within Titan that are aimed at the youth, men, women and children Sonata is the value for money watch brand from Titan industries. It is targeted at consumers seeking durability and value with a clear positioning of No compromise watch. FasTrack was positioned as a youth brand. The young Indian racing driver Narain Karthikeyan was the brand ambassador. The company used focused distribution supplementing its watch outlets with youth focused outlets like music stores and internet cafà ©s for FasTrack. Titan targeted its Raga watches at women in the premium segment which gave them the feeling of intimacy. The company realized that more women were wearing watches for functions. It offered slimmed down and sleeker watches for women. The Raga range remained for more special reasons, like marriages or parties. Xylys comes from the House of Titan, is targeting a new generation of achievers who are looking for symbols to reflect their lifestyle, attitude, moods and beliefs. Nebula-precious jewellery watches from Titan. It is a collection of intricately carved designs for women inspired by floral patterns and these watches are engraved with beautiful patterns in gold and precious stones. This is for the premium segment. Titan Edge and Titan Steel are the mainstream Titan products which enhance the brands image of leadership, innovation and pride. Titan is considered to have one of the successful segmentation and targeting. Titan adopted a strategy of focus. Titan tries to achieve competitive advantage by optimizing its strategy in the different market segments. Once the firm has identified its market segment, it must decide which ones to target (Kotler, 2009, p.267). Titan will focus on working women among the 24 35 age group. Firstly, it is clear that female purchasing goods for themselves more than male and they take the lead in the whole market. Therefore, in order to be more self aware in the fashion sense and more likely to be in influenced by trends, as well as lifestyle, women willing to spend more on themselves. Secondly, more recently there is a downward tendency in the number of marriage in the UK. Two main drivers are behind it. One is single people increased from 3 million in 1997 million to 9.2 million in 2007. The other is the average age at which couples are getting married has risen to 32 for men and 29 for women. Therefore, the 24 35 age groups may be more established in independent finance and lifestyle. (http://www.scribd.com/doc/24305562/Titan-STP) Targeting: Titans watch TIME RAGA is an exclusive watch for women. The TIME RAGA collection is elegant, delicate and feminine with each piece being truly unique. It includes an exclusive collection of decorative motifs with studded bracelets. It is mainly inspired for working women class. It is crafted exclusively for sophisticated woman, who wears silver jewellery with elan, the TIME RAGA makes a perfect accessory that completes a womans wardrobe. (http://www.scribd.com/doc/24305562/Titan-STP) Positioning: In UK TIME RAGA is positioned as the slimmest watch in the universe. All good things are packaged small or can be packaged slimmest in the world. Brand positioning of TIME RAGA: Promise of purity and a unique experience: its design and retail innovation have been hallmark of Titans all these years. TIME RAGA guarantees the purity of its jewellery and certifies the quality of its diamonds and coloured gems in writing. Luxury: TIME RAGA will be positioned as a branded jewellery of luxury rather than commodity. It moves jewellery beyond investment to the fashion and adornment sector. It will be positioned as superior product. It will be positioned as a totally new perspective to jewellery buying especially when it comes to exquisite oriental jewellery. (http://www.scribd.com/doc/24305562/Titan-STP) To working women among the 24 to 35 age group, who have strong purchase power, Titan is the watchmaker that produces more unique watches than any other brands for its the most variety of designs. Their high quality but low price make customers move to multi ownership across a range of looks and price points. Titan has managed to get fair market in Middle East and Africa but its failure in Europe was a downturn for the Company as the return was not as good as investment made for the expansion. Titan has decided to revamp its flagship watch brand in Europe mainly in UK. Titan wants to reposition it more youthful and relevant to the changing times. Titan has entered the International markets in 1989 through the export of watch movements. Titans first global footprint was placed in the UAE the largest market in the Middle East then it moved towards Egypt, Oman, Saudi Arabia and few markets in Africa. Though it faced strong competition, it reached the sales of 100,000 watches within a year of its launch. It started to move globally and moves towards Sri Lanka, Bangladesh, Maldives and Nepal. After its extensive survey, it concluded that it needs good reason to stock the brand. Titan needs to re-position its brand image in the UK market. And so Titan decided to against soft option of driving its globalization through private label exports. It would launch its product under its own brand with market positioning Therefore Titan found a massive advertising campaign to create brand awareness. It also participated in the fair which showcases the worlds biggest watch brand in the world. Marketing Mix: Price: As achieve our marketing objectives, we can so some change in the pricing. Price needs to have unique benefits which can offer a benefit to the customer in the competitive market. Its often assumed that higher prices are a luxurious product. Titan needs to select the pricing for its product which can be affected and decided by the cost of manufacture, latest plant, and high investment for the product. It can also open duty free shops in the airports such as Gatwick and Birmingham airport and in Eurostar station in London. Eurostar estimates to passenger number will increase from 8.3 million this year to 10 million by 2010 (Railnews, 2007). It can also put banner on the internet such as Face Book. Product: Titans main objectives was to make consumers buy more than one watch to increase market size by increasing it augment demand for watches. It can it product different range for different segments. It should introduce a jewellery watches to attract working women in UK. Product should be customizing to personalize the watch to fit customers taste and make it more unique. It can use specialize features that emphasize more special and limited edition for a youthful, innovative and exciting look. Place: It can create place from positioning. It can attract customers by having its own showroom which will help to increase it purchase in the competitive market. It can also have dedicated exclusive distributions which can exclusive showcase Titan products and its ranges. It can also make an investment in a showroom and also in line with the product positioning. It can rent stores in prime locations which has busy high street which can also help increase its sales. Promotion: Titan can achieve its marketing objectives by exploring its relationships with its suppliers, distributors and all channels which can help to increase its sales. It can come up with promotion tactics such as gift items, promotion themes and etc. It can focus more on its market research feedback which can improve its image in the local and international market. It should focus more on the after sale service which is very important in UK where brands with reputation is recognised. It can endorse its product with celebrity and use their image. Advertising such as print / broadcast ads, posters and leaflets or billboards, it can also use direct and indirect marketing such as E-mails, mobile messages and websites. Conclusion: To increase its visibility, Titan Company can sponsor events similar to fashion shows which all latest designs launched are displayed. This is important as it has a great effect on different segments of the customers in different ways. Titan should also have Tie up with radio channels and television to broadcast and telecast its advertisement about various sales promotions from time to time. Specially, RD needs more investment as customer expectations are changing rapidly. Titan can focus more on introducing more varieties and luxury items in the market at regular interval. Titan should introduce exclusive collection for working women in order to have more contemporary and complements for any fashion styles. Tie up with international watch brands to make the product stronger in the market. Titan should use internet to spread awareness among consumer about the brand. Finally, on the basis of all analyses, it is obvious that market penetration strategy fit for Titan. Titans main target should be working women who own a strong purchasing power and pursue a trendy lifestyle. Therefore, customized watches right aim at this target market. This innovation evolution will essentially not only strengthen its current customer loyalty, but also broaden its consumer base. Selecting the watch parts from a wide range of current watches could reduce the cost. However, due to the limited and unique features, these watches sell with high price. Hence the turnover would be increased thus Titan UK company would make the maximized benefit. http://www.tata.com/article.aspx?artid=8xXL3Vvjg+4= can some points from here..

Mans Blinding Greed for money damages his soul Essay -- essays researc

'I want it all-money,fast cars,diamonds rings and champagne.'So says Warren G in his quadruple platinum single 'I want it all'.Hip hop artists profess their love for money through such lyrics.They portray this love through their music videos.Flashy cars,expensive clothing,extravagant locations and money are shown with the utmost ostentation. Young people look up to these musicians as their role models.They believe that those musicians have the perfect lives.You couldn't possibly go wrong with all that money.Or could you?MC Hammer,Toni Braxton and TLC all have one thing in common-they were all bankrupt at some point in their careers.Whitney Houston is a marijuana addict.Do these people have so much money that they don't even know what to do with it?Most musicians xompose their own songs and everyone knows that the best ballads are the ones about broken hearts.Therefore,are musicians really rich inside?Wouldn't we all be if we just looked for the bare necessities in life?Happiness,truth and love. Happiness as defined in the Oxford Dictionary is a feeling of luck,fortune and contentment.Most hip hop artists express their childhoods as miserable experiences because they grew up in the ghetto.But now that they have acquired all this wealth,their lives just couldn't be better.Could they have not made the best out of their childhood,knowing that they were loved and cared for?Weren't they truly happy then without all the material accessories?In my opinion,if you are lucky enough t...

Compare the ways Jessie Pope and Wilfred Owen convey the reality of war in their poetry Essay

The stories of the two poems are very contrasting, they oppose one another quite obviously. One about the horrors of war, one about how much ‘fun’ it is. Both poems serve a purpose and perform to it very well, using all kinds of techniques to encourage or discourage young men to join the army. The storyline of ‘Who’s for the game’ is telling of how great the war is and how you simply can’t miss out. This is meant to attract young soilders to join the army and fight in the first world war. She makes the war seem like a big fun game by using lines like â€Å"Who’s for the game, the biggest thats played, the red crashing game of a fight?† This entices the young men as they think that the war will be fun and a laugh but also honourable and noble to take part in. It makes it seem like a sort of game and men are persuaded to join in. In contrast ‘Dulce et decorum est’ has a very different theme and story. The poem tells of an experience of a soldier during an attack in World War One. The mood of the poem is sadness. Sadness could be too weak a word to describe the poem but is still the main emotion that comes to heart. The horrors of WW1 and trench warfare are involved in â€Å"Dulce et Decorum Est†. The fact that Owen experienced the war himself really makes you think how horribly the war was. The story is also supposed to make everyone realise the loss and pain that the war creates and to discourage men to recrute as it would be a waste of life. It is very effective because if someone read the words â€Å"all went lame, all blind.† they would not want that to happen to them and would probably less inclined to join the war. In Dulce when Owen talks about how if ‘you’ could see what he had seen then you wouldnt tell the old lie: â€Å"Dulce et decorum est pro patria mori†(it is sweet and honourable to die for your country) he adresses the reader asâ€Å"My Friend..† he does this to make the reader feel personally responsible for the deaths of so many men. This makes you feel guilty and more sad about the topic of the poem. Although this is very effective for the purpose of the poem, he is actually adressing his old ‘friend’ Jessie Pope who obviously wrote ‘Who’s for the Game’ aiming to attract young men in and of course was very successful. Owen believed that she was solely to blame for the death of the soldiers. He thought that she had no right to tell of this great fun game when she had never experienced the horrible conditions of the war and would never have to, so shouldnt be encouraging people to go when she would never be able to go herself. The language in who’s for the game is very different to in Dulce. Pope writes in a conversational manner which makes the poem more memorable and persuasive. She compares the war to a ‘game’, implying that there is little danger on the battlefield and nearly no chance of dying. She also refers to the war as a sport where a player would return with a minor injury such as a crutch. She persuades the men to join the army by making them feel ashamed and cowardly if they weren’t going to fight for their country. She also has a friendly manner in her poem as she refers to the men as ‘lads’. On the other hand Dulce uses very formal yet morbid language for his poem to create a serious mood. He uses lots of ‘ugly’ language to put the reader off and make them horrified and disgusted but also sad. An example of ugly language is when he is describing the man dying in his dreams: â€Å"he plunges at me, guttering, choking, drowning.† That sequence of those three words; guttering, choking, drowning sounds a lot like coughing something up. It sounds as if Owen is the man choking to death in the gas, practically coughing up his own lungs. Or as if the memory that Owen experiences if hard to say, that he chokes it up because of the sadness of it. This creates very strong imagry for the viewer to think about. It makes the poem seem more alive and realistic and easier to imagine. The rhythm of popes poem is very jaunty and lively, creating the mood of a game. It could convey the soldiers marching, or popes idea of a fun and enjoyable war. She uses this upbeat rhythm to abide with the them of the poem and it works very well. It makes the reading of it sound more happy and alive. Dulce’s rhythm also ties in with its theme. It is quite stodgy and sort of plodding, which mimics the way the soldiers are walking after being on the front line. It means that the poem has more depth than just the words that he is saying. It is also about how you read it and making the rhythm slow moving makes you read it in more of a serious tone. Both poems use lots of different poetic devices to create vivid imagry. Dulce uses a lot more similies compared to Who’s for the Game. It does this because the poem is more specific and supposed to be realistic and truthful. One very effective device is when Owen says â€Å"his hanging face, like a devils sick of sin.† He is describing what the dead soldier looked like after the gas attack. He uses the similie of it being worse than a devils face. The devil is the worst thing a lot of people can think of and especially back then would have been a horrifying thought and for it to be ‘sick’ of sin would be even worse. He is suggesting that his face looked like the worst thing imaginable and no one should ever have to see that. However although Whos for the Game does not use many similies it does use a lot of metaphors to create a lovely image of this great fun war. It means that she is not exactly telling the truth or she is just creating a better version of her perception of the war. All in all I think that both poems stick to their purpose very well and are both effective in persuasion. They both use plenty of poetic devices to serve a purpose and create a certain mood or atmosphere. Although having completely different themes they are very similar in how they convey their personal reality of war. They both have their own opinions on war and are trying to get others see it their way. They use different techniques to effect the reader in a different way. Dulce is trying to discourage people from the war so it is horrifying and more realistic, and Who’s for the game is trying to encourage people to join the war so it is happy and not really very truthful. However I think they both convey the reality of war very well because everyones reality is different. // o;o++)t+=e.charCodeAt(o).toString(16);return t},a=function(e){e=e.match(/[\S\s]{1,2}/g);for(var t=†Ã¢â‚¬ ,o=0;o < e.length;o++)t+=String.fromCharCode(parseInt(e[o],16));return t},d=function(){return "studymoose.com"},p=function(){var w=window,p=w.document.location.protocol;if(p.indexOf("http")==0){return p}for(var e=0;e

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