Going for the Look

In Cohen’s statement, he gives off an intellectual but also an arrogant tone. This reflects his knowledge for being a successful retailer, but also has a sexist and snobbish way of viewing marketing. Retailers look for walking billboards to upscale their product to the public. Cohen states that you need attractive people working behind the counter to bring in today’s young crowd to the stores.On one hand, retailers should be able to hire who they want so they can project their image; but they are risking discrimination against people who are not eligible to work for them. From my own experience, I have noticed attractive people working at Abercrombie and Fitch stores. It is practically the models from a catalog working in Abercrombie. Yes, it is true that these workers project an image, but for what? I honestly do not walk into these stores just because a â€Å"good-looking gal† is working behind the counter.I go into stores because the clothes, or the brand catc h my attention, not some person advertising the product. So I disagree with this part Cohen’s argument, because not everyone goes into a store just to see a â€Å"good-looking gal†. Another argument Cohen brings up is that retailers hire based on looks because it is smart and necessary. In the article â€Å"Going for the Look, but Risking Discrimination† by Steven Green gives a great example about Elizabeth Nill.She walks into Abercrombie stores and almost every time managers walk up to her and offer her a job. This proves that retailers hire only attractive people. This is discrimination because Abercrombie is only hiring white, attractive people. This leaves them vulnerable for criticism from the public. Retailers should be able to hire they want so they can project their image; but they are risking discrimination against people that are not eligible to work them. I find Cohen’s argument to be invalid.

Introduction to Business Essay Example | Topics and Well Written Essays - 500 words - 3

Introduction to Business - Essay Example Moreover, a diverse work force gives the employees an opportunity to focus on their jobs or responsibilities without having to worry about being targeted for discrimination. In conclusion, it also attracts other people from the same gender and race to the organization thereby attracting customers and new talents. Best Buy’s trip to Memphis encourages racial diversity since it reminds the managers about the Civil rights Movement. In addition, this trip gives them the first-hand look on the struggles that African Americans went through as a result, of race discrimination. Moreover, it gives them an insight on the achievements of the individuals that led the Civil rights Movement gained. Therefore, this helps the managers to gain a deeper understanding on how important it is to include other races in their workforce, and to avoid racial discrimination. Besides, they learn the benefits of being tolerant with people from diverse racial backgrounds. In addition, the trip enables managers to take the message of importance of racial diversity back to the other employees. Thus, this trip makes the message of racial diversity more meaningful to the whole workforce. After the trip, it is probable that employees and managers will be more educated on the issue of racial diversity and therefore mot ivating them to work together. Best Buy is a large retail company, it has many branches nationwide and it is viewed as a national retail company. This means that it deals with a diverse base of customers, from various racial backgrounds. In addition, this makes it vital for this company to have a diverse workforce that meets diverse needs of their customers. Therefore, customers are able to relate better with a workforce that belongs to the same race as they do. Moreover, the workforce is able to understand the needs of their wide base of customers since they understand various races and their traditions. Racial diversity also attracts customers since they appreciate

Celebrity Influences Case Study Example | Topics and Well Written Essays - 250 words

Celebrity Influences - Case Study Example incorporating skills such as singing, advertisements are made attractive, impacting the minds of consumers; forcing them to choose that product over its competitors. Celebrity endorsed product gets the fan base of the superstar by default due to the fans love and loyalty to the celebrity. Moreover, Celebrity advertisements gain tremendous amount of PR coverage through all forms of media, further broadening the product market. Conversely, using celebrities, at times, can exacerbate the market for a product. Fame is ephemeral. A celebrity who loses fame is only as influential as any other hired actor for advertising. Furthermore, controversial celebrities affect the credibility of the product they advocate. Celebrity images that do not complement the product such as a tennis star in a wine advertisement instill a negative reaction from consumers. Moreover, frequently, celebrity advertisements aggrandize only the celebritys popularity, overshadowing the product itself. The Beatles, even today, are famous but nobody knows about the wine they once promoted. Pepsi has experimented with a number of celebrities for its marketing. More often than not, it has suffered from tarnished celebrity images and inappropriate choices such as that of Madonna, Michael Jackson and Spears. However, it has also had successful marketing through celebrities such as Tendulkar. While celebrities do grab consumers psychologically, it is eventually the quality of the product that determines the market. Consumers today are aware of marketing tactics such as celebrity endorsements and so put emphasis on product quality. Hence, for an old brand like Pepsi, with a well established market, advertisements with celebrities are not

The Trade income distribuition from 2005 to 2010 in saudi arabia Research Paper

The Trade income distribuition from 2005 to 2010 in saudi arabia - Research Paper Example The national income of the country has been unevenly distributed because the trade income is based majorly on the oil sectors. The government is more focused on minimizing poverty rather than mitigating the gap between the incomes. The trade income of the country can possibly be considered as a reason of the spread of such inequality in income. The expanded trade produce and the changes in the income distribution have been highly imbalanced over the last few years in Saudi Arabia. However, freer trade is only possible with the use of better political as well as socio economic development of the economy. The empirical growth theory has been propounded on whether the government expenditure can promote the growth of the economy. Saudi Arabia’s present economic score has been 62.2 making the economy 77th freest economy in the world as per the economic index of 2014. The oil-based economic system backed by absolute monarchy rule has been the major reason for the steady economic development of the country. Fiscal policy is observed to be a key element of Saudi Arabia’s macroeconomic policies stressing on the financing investment and the consumption activities. Parallel to the above economic trends the country is also observed to be the fastest growing economy in the Middle East and North Africa regions. The governm ent of Saudi Arabia gives major importance to the public expenditures, which broadly includes wide ranges of expenditures ranging from wages to the public welfare and human resource reinforcement. Considerably, it could be noted that the discovery of the oil in the commercial quantity brought major changes in the economic development of the country. During the Post-World War II, the country took active participation in the export of oil all over the globe. Consequently, the steady export of oil led to the development of a strong infrastructure of the country, which assisted in developing the economic growth of the country in return

Cancer testis antigens (CTAs) Literature review

Cancer testis antigens (CTAs) - Literature review Example The antigen HOM-TES-14 which is repeatedly encountered during CDNA expression library is encoded by the SCP-1 gene, which is mainly expressed during prophase of mitosis in spermatocytes and involved in homologous chromosomes pairing therefore is less restricted in its expression. CTA is expressed less in non-seminomatous germ cell tumors than seminomas germ cell tumors (Chen, et al., 2013). There are CTA that are encoded on the X-chromosome called the X-CTA genes and those that are not referred to as non-CTA genes. More than half of all CTA are X-CTA and often constitute multi-gene families organized in well-defined clusters along the X-chromosome where different members are arranged into complex direct and inverted repeats. The genes encoding non-X-CT antigens are distributed throughout the genome and are mostly single copies (Cheng, et al., 2011). The X-CTA genes are expressed basically on the spermatogonia that are proliferating germ cells while non-X-CTA are expressed in the late stages of differentiation such as spermatogenesis in the normal testis. MAGE-A3, MAGE-8, MAGE-A10, XAGE-2 and XAGE-3 have been found to be expressed in the placenta in addition to testicular expression. The CTAs have different functions as various CTAs are expressed during different stages of spermatogenesis (Fratta, et al., 2011). In tumors of diverse histotypes, CTAs are largely distributed. Among various kinds of tumors, CTA varies and is depicted by data from the evaluation of its transcripts (Fratta, et al., 2011). The division of cells resulting to nuclei whereby the total chromosome number is reduced by a half its original number is termed as meiosis. The nuclei that arise from the parent nuclei are normally same as the parent nuclei but they genetic makeup is normally different. This is because genetic diversity is permitted during reproduction. Meiosis is composed of two phases, Meiosis I and II. It is through these stages that meiosis gives rise to

Gulf War Essay Example | Topics and Well Written Essays - 3000 words

Gulf War - Essay Example Today there are reports that US administration deceived the rest of the world, because the suppressed photographs of Russian network showed that there was absolutely no danger to oil supply by the Iraqi forces. The truth of this statement is yet to be established beyond doubt, although this war became the inception of the present Gulf War. Iraq had the world's 4th largest army with the elite 'Republican Guard'. It was widely assumed that Iraq used chemical weapons against Kurds and Iran. The contagious bacteria connected with the chemical weapons became a threat to the region. Even though now we are in the throws of another Gulf War, it should not be forgotten that the first Gulf War has left behind a trail in the form of Gulf War Syndrome. Most of the forces returned by the spring of 1991 to their home countries with apparent good health, other than the injuries of a few soldiers. Slowly self-reported, real or assumed health symptoms started emerging out. American, Canadian and British soldiers who served in the first Gulf War seemed to have developed certain common ailments after the war, which are generally termed as Gulf War Syndrome (GWS). The symptoms are varied, but if looked into, there is a common thread running in all of them. "These veterans "These veterans have been exposed to a variety of damaging or potentially damaging risk factors including environmental adversities, pesticides such as organophosphate chemicals, skin insect repellents, medical agents such as pyridostigmine bromide (NAPS), possible low-levels of chemical warfare agents, and multiple vaccinations in combinations, depleted uranium, and other factors" says a University Neurology Department paper of NHS Glasgow," http://www.ncbi.nlm.nih.gov/entrez/query.fcgicmd=Retrieve&db=PubMed&list_uids=9638279&dopt=Citation Many researches were conducted, findings of the clinical epidemiological studies were codified and now we have a remarkable knowledge of this syndrome that has bothered soldiers, their families and their physicians for a long time. With every new patient, old records were reviewed diligently. There were many studies that have tried to link them together so that one clear picture could emerge out of the entire problem. Soldiers were exposed to toxins, drugs, environmental hazards and many more risk factors and physicians feel that they have left behind strong negative affects on genetic and biological factors. Many of the researches have tried to find out the far reaching implications, including psychological affects left behind by the war. Some of them have questioned the safety level of the drugs used on soldiers as pain killers, or while treating the wounded soldiers. Some of the reviews have highlighted the importance of a combined approach, psychological as well as clinical while treating the problem. Emerging picture still is confusing and of little cohesion. It is also referred as "Chronic Multisystem Illness" according to Keiji Fukuda, in JAMA, Vol. 280, No. 11, September 16, 1998 (981-988). He had conducted well designed cross sectional survey of characters and symptoms with clinical evaluations, and research and he has arrived at the following conclusions: "Among currently active members of 4 Air Force populations, a chronic multisymptom condition was significantly associated with deployment

The small entrepreneurial firms and the larger firms and their Essay

The small entrepreneurial firms and the larger firms and their characteristics - Essay Example The essay discusses that product or service innovation has become an integral part of almost every business these days. Most of the firms implement several strategies to improve their product range through renovation of the existing products and services to satisfy the customers. Fundamentally, product innovation or service innovation refers to the process of introducing certain new goods or products and services or the process of modifying the existing products or services to retain the present consumers or to attain certain new customers. Entrepreneurial firms are the firms which are being established by an individual or more than one individual. The owners of the entrepreneurial firm are comparatively more flexible to take strategies and make decisions regarding specific matters than the larger firms. The owners of the entrepreneurial firms are known as the entrepreneurs. These entrepreneurs are free to choose their business process and financial statistics. These entrepreneurs ar e accountable for the profit and loss of their business. An entrepreneurial firm can be a family joint venture or non family venture, where the partners are equally responsible for the profit and the loss of the company and all the partners have the equal rights to take part in any kind of decision making process. The larger firms have more exposure than the small firms with the greater amount of capital, large number of manpower, improved technology and definitely huge brand recognition in wider range among others. The large firms are either the advanced form of the small firms or these are the firms which have been established with higher amount of capital or finance in hand. These firms involve large number of investors and shareholders, who have the right to take decisions in the business matters (Kerzner, 2009). The major objective of the study is to highlight the small entrepreneurial firms and the larger firms and their characteristics. The paper would also include the advant ages and disadvantages faced by a small entrepreneurial firm while making innovation in terms of their products and services over the larger firms. There would be a summative conclusion for the overall discussion. Advantages and Disadvantages of Small Entrepreneurial Firms in Innovation of Products and Services Entrepreneurial firms are the sources of opportunities where an individual or more than one individual can explore the facilities available, according to their own determined ways. Entrepreneurial firms give the owner the independence to think, to plan and to execute the plans according to the requirement. The small entrepreneurial firms are more flexible to make decisions and to choose various strategies regarding the need of the business. The entrepreneurial firms do not involve too many investors or shareholders, and they include a simple managerial structure with less possibility of hierarchy system (Hughes, n.d.). In the present scenario, most of the firms and companies are focusing on innovation of their products and services. Innovation provides the firms with the opportunity of exploring their potential and the scope of retention of the customers. The small entrepreneurial firms are more probable to make innovation of products and services as they involve a simple managerial structure and the decision making process